Our History
1989
Born on December 4th into a world he was destined to challenge
2003 - 2006
Completed mission trips to Ecuador, Zambia, and Cameroon, planting seeds of service and purpose.
2007
Began motivating thousands as a speaker and MC for youth events across the western U.S.
2009 - 2011
Deployed to Afghanistan three times. Lived discipline, leadership, and the reality of sacrifice.
2012
Transitioned from military life. Tested new skies in pilot school.
2014–2025
Commanded cranes and heavy equipment in commercial and civil construction; built literal towers while quietly cultivating creative fire.
2019 - 2025
Served as a high school football coach—mentoring youth through grit, teamwork, and passion.
2023 - Present
Elected to City Council; re-elected. Public service meets visionary leadership.
2025
Turned full focus to becoming the world’s greatest storyteller. Lost 90 lbs. Launched Barbarian Creative with a mission to forge unforgettable stories.
2025 - Now
Living boldly with discipline, faith, creativity, and love. Happily married, father of 4, servant of God, country, and community. Completed 75Hard four times. Pushes limits. Leaves nothing on the table
Our Founder
Jonathon Metcalf
Founder / lead creator
Jonathan is a leave-no-survivors visionary—unapologetically bold, deeply devoted, and relentlessly driven. His creativity is backed by lived experience, forged from war, heartbreak, triumph, and heavy machinery. He dreams with fire, serves with intention, and leads with purpose.
> “I’m here to help people carve their stories into legend—whether they’re a brand, a dreamer, or just waiting to be seen. The world needs more warriors with cameras.”