When we started building That’s Loggin’, our goal was simple: tell the truth about the trades. Capture the story behind the dirt, the machinery, and the men and women who keep entire industries running when the weather turns, the hours stretch, and the terrain fights back.

And somewhere along the way, Ford noticed.

It started with a few images raw, unapologetic shots of a Super Duty in action. Not posed. Not polished. Just a rig doing work in the Oregon forest, framed by sawdust, sweat, and sunrise. That’s the kind of content we believe in and it’s exactly what Ford saw value in.

They reached out. Not with a script, but a request: more of this. More real. They wanted imagery for upcoming campaigns that speaks directly to the blue-collar backbone of America, especially those in forestry, excavation, agriculture, and outdoor trades.

So we leaned in. We studied Ford’s existing visual language…. what tones and textures they gravitate toward, the kinds of environments that feel honest to the brand. And then we doubled down on our commitment to legacy, heritage, and the forest itself. Because Ford isn’t just selling trucks… they’re selling trust.

Every shoot since has carried that weight. We focus on the rhythm of logging crews, the wear on the tires, the tension in a winch cable, the way mud clings to steel all framed through the lens of tradition, industry, and stewardship. And somehow, that’s what speaks loudest.

We didn’t pitch Ford. We earned their attention by reflecting the trades in their truest form. Now, we’re honored to be contributing to their Super Duty content catalog, crafting visuals that don’t just move the needle, but give a voice to the professionals who use their trucks to do the hard work of building America.

This is just the start.